Capitalise the service sales revenue potential of each customer
Service Sales Professional


The Service Sales Professional training has been created for any person responsible for growing service revenues. It will assist anyone that wants to generate service revenue by improving customer value and loyalty.

The practical tools and exercises in the training will improve your ability to earn trust and to sharpen your service sales skills. You will be taught how to approach prospects and clients based on a relationship of trust, and how to implement this skill in your daily work life.

Objectives of the training

After this training, participants will be able to:

  • Follow the process to sell services
  • Articulate the value of service to convince customers
  • Develop a relationship of trust which will increase sales conversation rates
  • Leverage the internal network to identify service sales opportunities
  • Identify service sales opportunities by analysing customer data
  • Apply different types of service sales techniques to convince different types of customers
  • Reinforce those characteristics that will make you a trusted advisor

Training outline

The training consists of the following modules:

  • Difference between product and service sales
  • Value of service
  • What a trusted advisor is
  • How to sell services
  • What a service sales model is and how it impacts your job
  • The tools you can use to be more effective
  • Identify service sales opportunities
  • Maintaining Confidence and Credibility ​
  • The challenger sales​

Training Features

Language: English (other languages upon request)

Price: Online Self-Paced: € 895

Online Coach-led: € 1,895

In-house: On-request

Duration: +/- 20 hours of self-learning that can be spread over one year

For whom: all professionals with a service sales responsibility

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