Capitalise the service sales revenue potential of each customer
Advanced Service Sales Professional


The Advanced Service Sales Professional training has been created for everyone that is responsible for the sales of services that go beyond the traditional maintenance services. It will assist anyone that wants to generate service revenue by developing consultative selling skills.

The practical tools and exercises in the training will improve your ability to earn trust and to sharpen your advanced service sales skills. You will be taught how to approach prospects and clients based on a relationship of trust and knowledge, and how to implement this skill in your daily work life.

Objectives of the training

After following this training, participants will be able to:

  • Create interest for a company’s advanced services portfolio
  • Facilitate workshops to identify service needs
  • Apply different techniques in sales conversations to develop a buying vision for advanced services
  • Articulate the value of advanced services
  • Become part of customer success teams
  • Develop strategic relationships with customers at all levels

Training outline

The training consists of the following modules:

  • Difference between product related services and advanced outcome-based services
  • Value of advanced service
  • The nuances in the process from selling services to selling advanced services
  • Consultative selling and challenger sales
  • Co-creation workshop to identify needs for advanced services
  • Social selling
  • Growth hacking
  • Customer success teams
  • Strategic partnership with customers

Training Features

Language: English (other languages upon request)

Price: Online Self-Paced: € 895

Online Coach-led: € 1,895

In-house: On-request

Duration: +/- 20 hours of self-learning that can be spread over one year

For whom: all professionals that are experienced in selling traditional services and now have to sell advanced outcome-based services

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