Let your partners sell service
Many manufacturing companies are still stuck in the situation where they sell their product to other...
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Your people and Service Thinking:
With commoditisation and decreasing growth rates on product sales, the Service business is now seen ...
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Understand the customer experience and give your brand a boost
It is arguable that a great number of the existing detection mechanisms (customer surveys, feedback ...
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Adapting your sales strategy in fragmented markets
With the mass commoditisation of products, the focus of sales has now firmly shifted from products t...
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Beyond Technology Leadership
A lot of successful companies stay ahead of the game by being a leader in technology.R & D depar...
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Service Factory
With increased commoditisation, pressure on growth and margins are forcing companies to think outsid...
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