INSIGHT

Customers don’t want high-quality products only. They also expect complete solutions - like smart s...

The term refers to the increasing number of smart, connected products (hardware, software, sensors, ...

Many manufacturing companies are still stuck in the situation where they sell their product to other...

With the mass commoditisation of products, the focus of sales has now firmly shifted from products t...

A lot of successful companies stay ahead of the game by being a leader in technology.R & D depar...

With increased commoditisation, pressure on growth and margins are forcing companies to think outsid...