In recent years we have seen a considerable shift in turnover from products to services at manufacturing companies. This trend continues and we see that the focus on service is only increasing. What are the main drivers for this growth? Noventum, Microsoft and HSO recently published a research report on this topic. In this blog we discuss the most interesting drivers from a business, customer and market perspective:
- Focus on service demands, vision of management and culture change
- Customers have increasingly higher expectations of product companies
- Digitization accelerates the market for new services