Research Project "Successful business models for the future"

Noventum is conducting a research, in collaboration with the Aston Centre for Servitization Research and Practice, to explore how societal changes will bring opportunities for business growth through advanced services.

In this particular research, we are exploring how businesses need to respond to certain trends in society, which are sometimes referred to as ‘Megatrends’.

The five megatrends we are exploring are: 

  • Health and Aging: The aging society and increasing importance of healthy living and lifestyle
  • Green and resource scarcity: The increasing demand for environmentally friendly products and services
  • Value change towards transparency, diversity, individualisation and freedom of choice, as well as demand for meaning and connectedness
  • Inequality and Social Exclusion: The increasing market share of poor customers, the demand for ‘frugal innovations’ and ‘micro-provision
  • Globalisation and the need for community: The increasing emphasis on communities, localities, etc. to foster identity in light of a globalised world

In order to be able to explore the field, but also to gain new insights, we'd like to invite you to participate in this research by giving us a 1-hour interview. In return you will receive the full report, including fresh insight in new opportunities. This report will be completed in September 2016. 

If you are interested in participating in this research simply subscribe here, stating when you would like to be interviewed and we will get back to you as soon as possible. If you have any questions feel free to contact us

Service Innovation
Noventum Service Innovation Programme (SIP) provides you with insights to prepare your organization to have an outstanding performance and knowledge in the Service Industry