The question for forward thinking service organisations seeking serious profit by partnering with product sales is always the same: how do you successfully sell advanced services? In today’s crippling market the benefits of transitioning from product into service sales are widely espoused, but most industries are yet to transition successfully. So how do you accomplish this tour de force? Selling services means serious involvement on management level because services throw up a unique set of challenges. The more service managers understand how to sell and market their service offerings and learn how do it in tandem with their product sales, the greater their potential for profit. So if it takes a little time and training to enhance your strategy, that’s what you’ve got to do. For service organisations whose management has little experience of service sales or business development Noventum has devised a market leading Service Sales Management Course.