‘He who knows why can endure almost any how’
– Friedrich Nietzsche
Friedrich Nietzsche may have held some radical views on the nature of humanity; but in this dictum the German philosopher makes an astute point on leadership. Far from subscribing to any idea of endurance however, Noventum’s Asher Cohen argues that one of the tenets of leading –be it in business, politics or social activism, is about speaking to the heart.
Introducing our Service Leadership Course, Cohen talks about why good leadership is about providing purpose, why women make better leaders than men, and why ultimately, it’s all about talking to people’s hearts.
Asher Cohen studied psychology, philosophy and mathematics at Berkeley, University California before fulfilling a number of leading international marketing and innovation assignments for Procter & Gamble, British Telecom and Friesland. He is currently a consultant with Noventum.
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